What is a Conversion Rate

May 9, 2022 by Stonewave team

With the term Conversion rate we refer to the percentage of users who visited an eshop and their visit was “converted” to an online purchase. 

This statistic represents one of the most important key performance indices of an eshop. However, it is affected by additional parameters. 

Let’s take a look at an example in order to clarify the above statement.

Based on the current statistics of an industry, an eshop’s CR could indeed be high. This could be the result of an increased volume in organic visits. Nevertheless, if the website’s online promotion increased, it is only logical to observe a decline in CR numbers. 

As we have mentioned in previous articles, everything should be quantifiable. For every change that occurs on a website, related performance should be recorded both before and after it is applied. This includes the related CR, but not as an isolated KPI (for example, we should consider the time period during which a change occurs, the volume of visitors on the website during that time etc).

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