May 6, 2022 by Stonewave team

By definition, a Brand is the combination of marketing methods and promotional communication that helps a company stand out from its competitors, thus creating a permanent imprint in its customers minds when it comes to its products. 

In other words, when consumers are looking for a specific product to buy and they immediately think of a certain company for their purchase without any explanation or second thought, then we are talking about a brand.

Of course, in order to achieve this type of recognition and become a prominent name in its industry, a company needs to go through a series of certain stages.

Last but not least, besides its products and services, a company also needs to promote its culture. Market monopoly should not be its ultimate goal. It should focus on becoming appealing to the type of audience that represents the same culture attributes. .

Until that happens, a logo represents simply a name. It takes time and effort to become a brand.