Peramoda is a shoes brand that is truly ‘made in Italy’. It propounds the Italian passion for style and luxury and translates it into its handmade, top quality shoes. This case study is a twin project, which consists of a Magento e-commerce platform and a WordPress website. Both the e-shop and the business profile site, complement each other, not only in terms of aesthetic, design and usability, but also in terms of content. The first one is entirely dedicated to the products and customer service and the second is purely informative, about the brand, its history and current news and activity. The two projects together create a holistic profile for the company and its products.