October 9, 2024 by Stonewave team

There is no doubt that email marketing is one of the most effective sales methods. We, as Official Partners of Moosend are well aware of its usefulness.

But we have to admit that there are times when it’s hard to get it right, it’s hard to know where to start, especially when an additional factor is being a startup. That’s why we’ve created a short guide with some tips that we think, will help you either start email marketing activities or evolve your existing strategy.

Based on that, let’s examine some key points that will help with the aforementioned process:

1. Keep your emails short. The user gets tired (or avoids reading long emails altogether). A sentence size is between 40 and 100 words.
   
2. Include images of your products or services. Visual representation is very important.
   
3. Use clear CTAs (call to action) to guide the user. The user needs to know what the possible next steps are and where they will be taken after reading.
   
4. Frequency and consistency. It is important to maintain a consistent frequency of dispatch, that is, to be consistent with a schedule. Once a month is probably not enough. Studies show that people respond better to frequent emails than to less frequent ones.

In addition, we have to mention some details regarding the content of the email itself.

1. Pay attention to the subject of the article and personalize it. The title of the email, is the first thing the user is likely to read. It should be clear, sincere yet enticing to pique their curiosity. Here you also have the option to use personalized themes.
   
2. Group your recipients (Segmentation). Depending on your business and product, you can create specific groups of recipients based on common characteristics. This segmentation will help you better manage your audience and the mails you send.
   
3. Create registration scripts through ready-made Forms. With Moosend you can create user registration forms (a Welcome email or a first offer etc.). This will help you to collect emails and create lists afterwards.
   
4. Introduce automation into your strategy. Automation is a tool with many benefits for a business. You can use it to stay in touch with your subscribers in a more passive way, you can upsell or cross sell, you can inform them about their abandoned cart, etc.
   
5. Mobile Friendly Emails. It doesn’t need much analysis and is well known. The largest percentages are from mobile visits. Moosend’s platform guarantees that your emails will be tailored to any mobile or tablet screen!
   
6. Personalized experience. Combined with Segmentation and automation, you can create a personalized experience for your user. Personalization helps to make the message feel less spammy, increasing the feeling of connection. This can be achieved with Moosend’s built-in tools which take into account the user’s actions on the website and their interaction with the emails you send, so that it can tailor the appropriate message.
   
7. Implement A/B Tests. There is no recipe that is equally effective for everyone. By comparing results, testing changes and measuring performance, you’ll be able to determine which method or structure works best for your audience.
   
8. Find the right time. The best time to send messages to customers depends on many factors (when they last visited your website, what action they took, whether they completed an order, etc.). One way to determine which times work best is to use Google Analytics, analyzing the appropriate data to use. You should also consider other factors when sending emails based on user schedules. For example, you can give lower prices on holidays, late nights, and Monday morning and Friday night.
   
9. Review the list of unopened emails. It is necessary to properly manage your subscriber list. If you see that some people are ignoring all your emails, you might want to remove them from the list, as they also affect the statistics of the rest of the list that you want to improve.
   

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So we have mentioned some of the basic elements of e-mail marketing and the possibilities that the Moosend platform offers you to achieve your company’s business goals. We can guide you both in setting up Moosend with your website so that you can perform any action you need, but we can also suggest solutions and ways to get the most out of it!

So if you feel ready to implement an email marketing strategy with the Moosend platform, you can contact us at 2310 221 500 or [email protected] to get started