Which is the best color for an add-to-cart button?

July 3, 2023 by Stonewave team

While developing an e-shop, you take many things into consideration such as the overall layout and the color palette. For example, the add-to-cart button is one of the main interaction points for consumers. That is why it must immediately capture the users’ attention so that they won’t need to look for it for more than three seconds. 

In order to optimize your add-to-cart button you need to choose the right size, positioning and color. Regarding the color, the best course of action is to give the button a color that is derived from the palette of your website. The most popular colors for add-to-cart buttons are the following:

Red: It’s the color of passion, warmth, action and attention. Companies that choose this color are usually in the food industry and aim to easily lead their customers towards a purchase.

Green: Is a calm color that represents the concept of “moving forward” as we see it in people’s daily lives, for example in street lights and security exits which convey a positive message to the user. Companies that sell products or services regarding the environment, energy, balance and development usually choose this color for their add-cart-button.

Yellow or orange:This color indicates a sense of happiness, optimism, excitement and glow. If a user is feeling happy, a yellow or orange button will give her the sense that if she pushes it she will feel even better.

Blue: Is the color that shows trust, serenity, safety and reliability. It is a very common choice in B2B websites and communication agencies.

Black:This is the color that brings out luxury, intelligence, power and confidence. It is the most popular color in fashion and clothing websites.

A useful piece of advice is to give your add-to-cart button a color that creates good contrast with the e-shop’s background color.The answer to which is the best color for an add-cart-button is different for every e-shop. However, since you decided to create an e-shop that is considered complete in all of its aspects then call us at 2310221500 or send us an email at [email protected].

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