What should a product page include

June 16, 2022 by Stonewave team

Product pages constitute one of the most important aspects of an eshop. One could argue that product pages are more important than the Checkout page because, through them, the users decide whether or not they will proceed to purchasing a product. That is why it is crucial to structure your Product pages according to certain specifications.

We will mention a few fundamental structures that you may already know with a couple of more detailed descriptions in order to make the concept clear for everyone: 

  • Descriptive product title. The product’s title must be self-explanatory and clear because it appears in many locations before the products’ page such as the category page, a product carousel or even in the search section.
  • Product photos. Since users cannot see the actual product live because they are in a virtual environment, all photos must be representative of the product and not in any way misleading in order to avoid any negative consequences either before or after the sale. In addition, the ability to zoom on the photo to see the details of the product (for example, on a piece of furniture) can be extremely helpful.
  • The price and possible additional costs. Under no circumstances should any “hidden” costs be withheld or unclear to the users. If they proceed to checkout and the total amount does not match the product price on the products’ page, it is highly likely that they will abandon their cart.
  • Customizing options. It is possible that certain products will have the option to customize certain attributes such as color and size. If these options really do exist, they must be clear to the users so they can apply their choices accordingly. This process must be easy and fast to perform. These options can be strategically located next to the product along with smooth transitions while toggling between them.
  • Product availability. A product’s availability must clear and true. Consumers are not only interested in what they are going to buy, but also when it is going to be delivered. Delivery delays and false availability may lead them to not visit the eshop again.
  • Add to cart. A lot has been written about this particular feature, whether it is about the button’s size or its color. Regardless, what we must keep in mind is that this button must be in a prime location and stand out from all the other features of a products’ page.
  • Product description. Product descriptions do not need to be long. End users will probably never read them. They need to be short and descriptive with focal or bullet points regarding the product. Furthermore, all product labels should be unique.
  • Reviews and ratings. Both these parameters create trust and can lead to increase of sales. A large percentage of consumers read product reviews before they complete an online purchase. In reality, reviews and ratings not only help increase sales, but constitute a new and necessary aspect of online shopping


If product pages are properly designed, they help the eshop rate higher in search engines, thus attracting more customers. 

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